While many companies reward employees with a bonus, he decided to deliver the keys to a home.
And hundreds of others, those of a car.
Indian entrepreneur Savji Dholakia, founder of Hare Krishna Exports, transformed the Diwali festival at the most anticipated time of the year for many of his collaborators.
In one of the initiatives that have attracted the attention of the whole world, the company has assigned 400 apartments and 1,260 cars to the employees who, over the years, had distinguished themselves by commitment, results and loyalty.
Dholakia was not a symbolic gesture.
It was a concrete way to share the success of the company with the people who had helped build its growth.
"If the company grows, those who make it possible every day must grow," he explained on several occasions.
Its history makes this choice even more significant.
Born in a family of humble origins in the Indian state of Gujarat, he left school as a boy to work in diamond trade.
With time he founded Hare Krishna Exports, today considered one of the leading Indian companies active in the export of diamonds.
In the following years some incentive programs have been modified and linked to specific business requirements.
But that initiative remains one of the most extraordinary examples of work enhancement in the business world.
He has shown that sometimes the best way to reward talent is not just to raise a salary.
It is really changing the life of those who contributed to the success of an entire company.
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